However, while William Hill has a lot of other betting products available to its customers, areas such as the casino are kept separate and can only be found on another mobile app. The William Hill sportsbook certainly has enough to keep most people busy, with all the same sports and markets available on the app as on the full desktop website of this bookmaker. Customers who want to get the William Hill app onto their devices can download it for iOS or Android directly from the App Store or the Play Store in a matter of moments. Best Features: With thousands of live sports streams on offer live through the William Hill TV feature, the William Hill iOS and Android betting app is a must for those who want to keep up with all the latest action. The WH Stories feature provides expert analysis from various top names from the world of sport, including Sir AP McCoy, Simon Jordan and Mark Goldbridge. Biggest Negatives: William Hill has a separate casino app, and some users might find it annoying to switch between the two if they want to bet on sports and play slot games. Our View: The William Hill app works superbly well and thrives at live betting. Many in-play betting options are available; live sports streaming is a major plus point.
WH TV is a strong live streaming option with a strong range of sports to view Customer support on the William Hill betting app is available 24 hours a day Other William Hill products such as the casino are available through separate apps Bet £10 Get £30 in Free Bets New UK customers only, registering with promo code R30. Ladbrokes might be seen as one of the more traditional British betting brands out there, but the company has come up with a contender to be named the best mobile betting app as well. Available to download for both iOS and Android, the Ladbrokes mobile betting app is very easy to navigate, which is handy as the vast sportsbook has around 30 different sports to bet on. Naturally, there is a strong focus on live in-play betting on the Ladbrokes mobile betting app.
| App | Loyalty Program | Weekly Free Bet Value | Qualifying Bet Requirement |
|---|---|---|---|
| Bet365 | 4/5 Offer Club | Up to £50 | Bet £50+ on multiples |
| Paddy Power | Money Back Club | £10 Free Bet | Bet £25+ on selected matches |
| Sky Bet | Club Sky Bet | £5 Free Bet | Bet £25+ weekly |
| William Hill | Free Bet Club | £5 Free Bet | Bet £25+ weekly |
Features such as cash out, bet builder and live streaming, which are central to the offering at Ladbrokes, are all available to be used on the mobile betting app for iOS and Android too. The live streaming on the Ladbrokes mobile betting app works particularly well and will be ideal for horse racing fans in particular who want to keep updated with all of the latest exciting action. Live chat is fairly easy to use on the Ladbrokes mobile betting app, but the software does try to divert users to the frequently asked questions area and help centre before accessing it. Best Features: New customers who join Ladbrokes on its mobile sports betting app for either iOS or Android can get £20 in free bets, as long as they make an initial deposit and stake at least £5 on a qualifying wager. But existing customers do not miss out when it comes to good betting bonuses either, with the Ladbrokes Fanzone regularly paying out free bets as well. Other promotions include the best odds guaranteed for both horse racing and greyhounds at Ladbrokes. Biggest Negatives: While users on Android rate the Ladbrokes mobile sports betting app highly, those who have an iOS device have been far less impressed. Issues raised by iOS users include poor customer service, including being directed to the main website. Our View: Ladbrokes has long been considered a very solid choice of British betting brand. Its mobile betting app is a strong choice thanks to the number of free bets that are up for grabs. Well-designed app from bet legit betting sites one of the most trusted betting brands in the UK Live streaming is available for plenty of sports with lots of horse racing offered Live chat could be faster to access among the customer service options Bet £5 Get £30 in Free Bets Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Another good option for those who only want a betting app and have no need for a desktop sportsbook is SBK, which is a recently launched app from Smarkets.
Our View: Ladbrokes has long been considered a very solid choice of British betting brand. Its mobile betting app is a strong choice thanks to the number of free bets that are up for grabs. Well-designed app from bet legit betting sites one of the most trusted betting brands in the UK Live streaming is available for plenty of sports with lots of horse racing offered Live chat could be faster to access among the customer service options Bet £5 Get £30 in Free Bets Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Another good option for those who only want a betting app and have no need for a desktop sportsbook is SBK, which is a recently launched app from Smarkets. Primarily known as a leading betting exchange, Smarkets launched SBK after a long period of beta testing and it has been a big success for the company already.
SBK odds come from the Smarkets exchange, however, which means they are usually some of the very best around for a wide range of sports and markets. For those who rank good value prices highly, the SBK is, therefore, a must to download. It can be found on both the App Store and the Play Store, while Android users also have the option to download the APK directly from the SBK website to get the app onto their devices. With 2-factor Authentication used on the SBK app, users can feel assured that it is very secure and safe to use, which will be important to a lot of sports fans who want to bet online. SBK is also great for live scores with rapid data updates available through the SBK app too, which is handy. Primarily known as a leading betting exchange, Smarkets launched SBK after a long period of beta testing and it has been a big success for the company already. SBK odds come from the Smarkets exchange, however, which means they are usually some of the very best around for a wide range of sports and markets. For those who rank good value prices highly, the SBK is, therefore, a must to download.
Best Features: The Kwiff unique algorithm means that customers who download the iOS or Android sports betting app could see a huge increase in the odds for their chosen bet. There is a guaranteed weekend acca boost here too, which is ideal for those who like to place multiples. Biggest Negatives: Those who do not get their bets boosted to higher odds will find that the prices on the Kwiff mobile sports betting app are nowhere near the very best in the business. Our View: Kwiff's normal odds are often on the low end, but the unique selling point of this bookmaker is the chance to get supercharged price boosts, which can result in a massive increase in the potential profits that can be earned from a successful wager on the app. A mobile-focused brand with a big USP - the chance to get supercharged odds Kwiff Sports Club offers up to £20 in surprise bets and cash Payment methods are lacking compared to many leading mobile betting apps Bet £10 Get £40 in Free Bets Place a £10 real money bet at min.
It can be found on both the App Store and the Play Store, while Android users also have the option to download the APK directly from the SBK website to get the app onto their devices. With 2-factor Authentication used on the SBK app, users can feel assured that it is very secure and safe to use, which will be important to a lot of sports fans who want to bet online. SBK is also great for live scores with rapid data updates available through the SBK app too, which is handy. The SBK app is rated positively on both iOS and Android: Best Features: Having always been a mobile-only bookmaker, there is no doubt that the SBK is very strong on more or less all fronts. The odds are truly fantastic and the app is very comfortable to use, which is all you really need. Biggest Negatives: There is not much to complain about when it comes to SBK but if we had to name one thing, it would be the payment method terms.
| App Category | Typical Max Free Bet | Example App | Notes |
|---|---|---|---|
| Major Bookmakers | £30 - £40 | Bet365, Ladbrokes | Standard welcome offer |
| Exchange Apps | £10 - £20 | Betfair, Smarkets | Often no deposit required |
| New Entrants | £20 - £50 | BetMGM, 888sport | Aggressive sign-up offers |
While some popular methods are accepted, the minimum amounts are not that low. Our View: SBK is an excellent app for betting on sports thanks to its functionality, features and comprehensive coverage. If you are tired of the mainstream bookies, you should definitely give SBK a go. SBK app odds are among the best around as they come from the Smarkets exchange 2-Factor Authentication is in place to ensure the SBK app is very safe and secure to use With no desktop site, SBK's app is the only way to use this modern sports betting option Promotions on the SBK app are lacking compared to many of the other top options Bet £20 Get £40 in Free Bets Place a bet of £20 at min odds of 3.0 and get £40 in Free Bets within 48 hours. When it comes to horse racing, offering it is one thing.
However, this is normally in high-traffic times. Our View: Sky Bet has one of the best apps around, let alone for horse racing and there is no reason why that should change. Indeed, it is one of the best horse racing apps. Horse racing markets offered for UK, Irish and international race tracks - with live streaming offered Fantastic range of racing promotions - money back offers, super boosts and more Some bets are slow to payout, but never alarmingly so Bet 5p and Get £30 in Free Bets Free bet stakes not included in returns. Offering something different from the norm in this competitive industry, Kwiff is seeking to become known as one of the best UK mobile betting apps to download for iOS and Android.
The Kwiff betting app leans heavily on the brand's unique selling point, which is the fact that users can see the price of their bets being boosted - known as Kwiffed - to increase the odds vastly. It is not possible to see when this may or may not happen, however, as the odds boost is only ever applied after the bet has already been placed, which could frustrate some customers. Kwiff's mobile betting app is a little rougher around the edges when compared to some of the more polished options out there from the most established betting brands in the UK. People are likely to notice that the list of payment methods that can be used on the Kwiff betting app for iOS and Android is quite limited compared to the banking options offered elsewhere. On the flip side, the Kwiff Sports Club is a great loyalty rewards scheme where users of the mobile betting app are able to land up to £20 in surprise bets and cash. However, the best of the best offer everything racing. Whether that be fixtures from the UK, Irish and international tracks, as well as streaming. You could also include fantastic promotions in that - such bet bookmakers new customer offers as Best Odds Guaranteed and extra places - as well as a range of fantastic odds, generally speaking. As said, it is easy to offer racing, but Sky Bet are potentially the best for it. Indeed, the bookmaker hosts a fantastic area for those interested in racing, using statistics and information from Timeform to help you make selections easily. Additionally, each horse has a little section to study their form, their price history and even their pedigree. Either way, it is nice to have it offered. As mentioned previously, streaming is available on all UK and Irish tracks and the ability to bet in-play is something which cannot be overlooked. Indeed, the odds change throughout, so you can pick up some nice winners. Best Features: Picking out the best features, at least for horse racing, feels difficult solely due to how much good there is to Sky Bet. However, it is tough to overlook the promotional side of things.
The SBK app is rated positively on both iOS and Android: Best Features: Having always been a mobile-only bookmaker, there is no doubt that the SBK is very strong on more or less all fronts. The odds are truly fantastic and the app is very comfortable to use, which is all you really need. Biggest Negatives: There is not much to complain about when it comes to SBK but if we had to name one thing, it would be the payment method terms. While some popular methods are accepted, the minimum amounts are not that low. Our View: SBK is an excellent app for betting on sports thanks to its functionality, features and comprehensive coverage.
If you are tired of the mainstream bookies, you should definitely give SBK a go. SBK app odds are among the best around as they come from the Smarkets exchange 2-Factor Authentication is in place to ensure the SBK app is very safe and secure to use With no desktop site, SBK's app is the only way to use this modern sports betting option Promotions on the SBK app are lacking compared to many of the other top options Bet £20 Get £40 in Free Bets Place a bet of £20 at min odds of 3.0 and get £40 in Free Bets within 48 hours. When it comes to horse racing, offering it is one thing. However, the best of the best offer everything racing. Whether that be fixtures from the UK, Irish and international tracks, as well as streaming. Biggest Negatives: On rare occasions, navigation can be a little slow and bets can take a little time to settle. However, this is normally in high-traffic times. Our View: Sky Bet has one of the best apps around, let alone for horse racing and there is no reason why that should change. Indeed, it is one of the best horse racing apps. Horse racing markets offered for UK, Irish and international race tracks - with live streaming offered Fantastic range of racing promotions - money back offers, super boosts and more Some bets are slow to payout, but never alarmingly so Bet 5p and Get £30 in Free Bets Free bet stakes not included in returns. Offering something different from the norm in this competitive industry, Kwiff is seeking to become known as one of the best UK mobile betting apps to download for iOS and Android.
You could also include fantastic promotions in that - such bet bookmakers new customer offers as Best Odds Guaranteed and extra places - as well as a range of fantastic odds, generally speaking. As said, it is easy to offer racing, but Sky Bet are potentially the best for it. Indeed, the bookmaker hosts a fantastic area for those interested in racing, using statistics and information from Timeform to help you make selections easily. Additionally, each horse has a little section to study their form, their price history and even their pedigree. Either way, it is nice to have it offered.
As mentioned previously, streaming is available on all UK and Irish tracks and the ability to bet in-play is something which cannot be overlooked. Indeed, the odds change throughout, so you can pick up some nice winners. Best Features: Picking out the best features, at least for horse racing, feels difficult solely due to how much good there is to Sky Bet. However, it is tough to overlook the promotional side of things. Biggest Negatives: On rare occasions, navigation can be a little slow and bets can take a little time to settle. The Kwiff betting app leans heavily on the brand's unique selling point, which is the fact that users can see the price of their bets being boosted - known as Kwiffed - to increase the odds vastly. It is not possible to see when this may or may not happen, however, as the odds boost is only ever applied after the bet has already been placed, which could frustrate some customers.
However, while William Hill has a lot of other betting products available to its customers, areas such as the casino are kept separate and can only be found on another mobile app. The William Hill sportsbook certainly has enough to keep most people busy, with all the same sports and markets available on the app as on the full desktop website of this bookmaker. Customers who want to get the William Hill app onto their devices can download it for iOS or Android directly from the App Store or the Play Store in a matter of moments. Best Features: With thousands of live sports streams on offer live through the William Hill TV feature, the William Hill iOS and Android betting app is a must for those who want to keep up with all the latest action. The WH Stories feature provides expert analysis from various top names from the world of sport, including Sir AP McCoy, Simon Jordan and Mark Goldbridge.
Biggest Negatives: William Hill has a separate casino app, and some users might find it annoying to switch between the two if they want to bet on sports and play slot games. Our View: The William Hill app works superbly well and thrives at live betting. Many in-play betting options are available; live sports streaming is a major plus point. WH TV is a strong live streaming option with a strong range of sports to view Customer support on the William Hill betting app is available 24 hours a day Other William Hill products such as the casino are available through separate apps Bet £10 Get £30 in Free Bets New UK customers only, registering with promo code R30. Ladbrokes might be seen as one of the more traditional British betting brands out there, but the company has come up with a contender to be named the best mobile betting app as well. Kwiff's mobile betting app is a little rougher around the edges when compared to some of the more polished options out there from the most established betting brands in the UK. People are likely to notice that the list of payment methods that can be used on the Kwiff betting app for iOS and Android is quite limited compared to the banking options offered elsewhere. On the flip side, the Kwiff Sports Club is a great loyalty rewards scheme where users of the mobile betting app are able to land up to £20 in surprise bets and cash. Best Features: The Kwiff unique algorithm means that customers who download the iOS or Android sports betting app could see a huge increase in the odds for their chosen bet. There is a guaranteed weekend acca boost here too, which is ideal for those who like to place multiples.
Biggest Negatives: Those who do not get their bets boosted to higher odds will find that the prices on the Kwiff mobile sports betting app are nowhere near the very best in the business. Our View: Kwiff's normal odds are often on the low end, but the unique selling point of this bookmaker is the chance to get supercharged price boosts, which can result in a massive increase in the potential profits that can be earned from a successful wager on the app.
Available to download for both iOS and Android, the Ladbrokes mobile betting app is very easy to navigate, which is handy as the vast sportsbook has around 30 different sports to bet on. Naturally, there is a strong focus on live in-play betting on the Ladbrokes mobile betting app. Features such as cash out, bet builder and live streaming, which are central to the offering at Ladbrokes, are all available to be used on the mobile betting app for iOS and Android too. The live streaming on the Ladbrokes mobile betting app works particularly well and will be ideal for horse racing fans in particular who want to keep updated with all of the latest exciting action. Live chat is fairly easy to use on the Ladbrokes mobile betting app, but the software does try to divert users to the frequently asked questions area and help centre before accessing it.
Best Features: New customers who join Ladbrokes on its mobile sports betting app for either iOS or Android can get £20 in free bets, as long as they make an initial deposit and stake at least £5 on a qualifying wager. But existing customers do not miss out when it comes to good betting bonuses either, with the Ladbrokes Fanzone regularly paying out free bets as well. Other promotions include the best odds guaranteed for both horse racing and greyhounds at Ladbrokes. Biggest Negatives: While users on Android rate the Ladbrokes mobile sports betting app highly, those who have an iOS device have been far less impressed. Issues raised by iOS users include poor customer service, including being directed to the main website. A mobile-focused brand with a big USP - the chance to get supercharged odds Kwiff Sports Club offers up to £20 in surprise bets and cash Payment methods are lacking compared to many leading mobile betting apps Bet £10 Get £40 in Free Bets Place a £10 real money bet at min.
