This is their cue to launch massive bonus offers and welcome deals to get punters interested.
| App Name | Cashback Period | Percentage | Max Amount | On Net Losses? |
|---|---|---|---|---|
| SafeBet | First 7 Days | 20% | $100 | Yes |
| BetGuardian | First 5 Days | 10% | $50 | Yes |
| RelaxWager | First 3 Days | 50% up to $25 | $25 | No (1st bet only) |
Whether it’s the FIFA World Cup, Darts World Championship, The Ashes, The Ryder Cup, UEFA Champions League or even the Grand National - bookies tend to go big with enticing offers that make you want to place sporting bets. The FIFA World Cup is just around the corner and bookmakers will be slightly altering their welcome offers to mention the World Cup and get more punters signed up to get involved.
The Bet x Get x offers are always popular, but during the World Cup they are huge.
| App Name | Bonus for Referrer | Bonus for Friend | Friend Must Deposit? |
|---|---|---|---|
| BetBuddy | $50 Free Bet | $50 Free Bet | Yes, $20+ |
| SocialStake | 10% of friend's 1st month losses | 100% match up to $200 | Yes, $10+ |
| InviteWin | $25 Cash | $25 Free Bet | Yes, $25+ |
Punters will be able to deposit £10 at a minimum and receive up to £50 in free bets with some online bookmakers to be used on the World Cup.
Attracting players is one thing, but for modern bet free bets today no deposit day betting sites in the UK, keeping customers is a challenge too. There are plenty of competitors so rewarding those who continue to bet with them is a key consideration for online brands. Free bets, profit boosts and competitions where bonuses can be won are all popular approaches in 2026. There's certainly more to the world of placing wagers online than just online betting welcome offers. The attention around specific events often prompts betting sites to offer specific free bets or bonuses around them.
For example you can find World Cup betting offers, bonuses on racing events or the Super Bowl. Bookmakers know that the interest in these type of events is high, so could choose to offer specific promotions around it. Keep your eyes peeled for the latest betting deals. If you're going to be betting on these events then getting an additional bonus or free bet for doing so adds extra value to the equation. Getting a matched bet bonus was a popular new customer approach a few years ago, but less so these days.
The premise is that if you bet a certain amount, the betting site in question will match that stake - usually as a free bet. The matched bet will usually cover a range of stakes and allow the bettor to choose the level that they are most comfortable with. There will often be minimum odds attached to these types of sign up betting offers though, so be aware of those and don't miss out by backing a short odds selection. This is another popular offer amongst UK online bookmakers. Punters will place their first bet in order to get that initial bet matched. You can keep up to date with the best sites to bet on the World Cup here at Betting.co.uk.
It is a fantastic way to introduce your friends or colleagues you think are interested to your most cherished betting sites, and to get something in your pocket as well. On one hand, you invite them to a good sportsbook and on the other hand, you gain decent online betting signup offers out of it, making this an attractive deal for existing customers. Many online betting sites also give a bonus to your friend, so it’s a win-win situation for everyone with these bookies offers for existing customers, as well as the standard first deposit deals. Bettors usually need to deposit again to their bankroll regularly. It is just a fact of life when it comes to betting.
The best online bookmakers provide these reload bonuses to help you to deposit into your account. Of course, the amount of reload bonuses is no way comparable to your initial deposits. We never saw a 75%-100% return with reload bonuses. Nonetheless, reload bonuses are also used largely by operators to help them retain their existing customers. In our comparison of UK betting sites section, we recommended a selection of different bonuses.
But now we'll provide you with a full list of the best betting bonuses for each type in June 2026. Our experts are constantly on the lookout for new offers and will update this table accordingly if and when better ones are released. Working out the value of a sports betting bonus isn’t as easy as you'd think. Our free betting bonus calculator helps estimate bet sports betting apps new customer offers the potential value of a bonus before redeeming from an online bookmaker. Bookmakers love it when the big sporting events are on the horizon. We will continue to update this page as we get closer to the start of the World Cup. The FIFA World Cup is just around the corner and will be the biggest one in history. Before we get into what special bonus offers you can bet on, check out our very own special World Cup betting guide.
| App Name | Minimum Deposit | Match Percentage | Maximum Bonus | Additional Perks |
|---|---|---|---|---|
| EliteBets | $1,000 | 150% | $5,000 | Personal Account Manager |
| PremierWager | $500 | 100% | $2,500 | VIP Event Invites |
| MaxBonus | $2,000 | 200% | $10,000 | Luxury Gift & Lower Margins |
UK betting sites will take advantage of the World Cup by creating new welcome offers or altering current offers slightly to include the 2026 World Cup.
One of the best World Cup welcome offers at the moment is the 100/1 offer on England to win the World Cup at BetVictor. New customers will need to register a new account with BetVictor, make a minimum deposit of £5. You will then need to make a qualifying bet of £1 on England to win the World Cup.
This means you can place a £10 bet on the sportsbook once you have registered as a new customer, you will then receive a free bet that matches the amount you have wagered. There will be a cap on these kinds of betting sign up offers. You can expect to be capped up to around £20, meaning the amount you will receive will not be greater than £20. Bwin are currently offering this type of refund bonus as part of their welcome package. The proposition is straightforward, the bettor places a bet using their own funds and if it loses, the stake is returned to them, up to a certain amount, as a free bet.
There are more details about it in this Bwin bonus review. With the Cheltenham Festival being one of the biggest sporting events in a calendar year, quite a few bookmakers introduce a Non Runner Money Back offer that sees you receive your money back as cash if your selected horse fails to run. Similar to the event-specific bonuses, some brands now offer promotions for specific markets. For example, welcome offers from the likes of BetMGM and CopyBet specify that their free bets can only be used on certain types of sports. This is becoming more and more popular with the growth of Bet Builder markets.
Bookmakers are keen to promote these types of markets bet bookmakers new customer offers and they allow a completely different level of control and customisability to the player. As the name says, you simply need to refer a friend to an online betting site you love. If your friend signs up and makes the initial deposit, you get awarded a bonus by the operator. How much you get really depends on one operator to another, with referral rewards varying greatly between betting sites. The maximum amount is of course not as big as you get on your first deposit, but every little penny counts. If England go on to win the World Cup, you will be paid out the original price. However, the extra amount from the special offer of 100/1 will be credited to your account as free bets. BetVictor is not the only bookmaker that will be offering World Cup deals. SpreadEX has an offer of Bet £10 & Get Up To £100 in Free World Cup bets. Betway has changed their welcome offer to Bet £10 & Get £60 Free Bets to be used on the World Cup. Today, most UK online bookmakers offer betting site welcome offers for new customers hoping to persuade people to sign up to a new bookmaker and use them as their primary betting account. It's a very crowded marketplace so being a bettor comes with an array of different options. Being rewarded for your business with betting bonuses is commonplace in the UK and elsewhere. The best online bookmakers also provide the best free bet offers to their existing customers, so that they do not leave them and join other bookmakers to get more betting offers today. These new customer offers can vary in value and are often lower than the ones you'd expect as a new customer, but there are plenty of UK betting websites that offer bonuses to existing customers.
These are often in the form of bonus funds credited to the player’s account so they can make use of them while placing a bet.
They tend to either be done on an ad-hoc basis or as part of a specific loyalty program where there are specific triggers based on gameplay. As the industry has developed over the years, from walk-ins to telephone betting accounts and now online bookies, sportsbooks have innovated various types of creative bonuses for their punters. There are more coming all the time too, the market rarely stands still for very long.
You can see more about this specific bonus in our bet365 review. In 2026, this type of betting site welcome offers is often used as a loyalty promotion. For example, bet £10 on the Champions League final and get another £10 free bet to use. These type of offers can be good value because if the original bet wins, you also have the free bet to utilise, if the original bet loses, the free bet could prove successful and make up for it. Not a lot of online bookmakers will have No Deposit Free Bets available for new customers.
They are popular when they are used, but some bookmakers think it is too risky. No deposit free bets will see punters receive free bets or free spins on the casino side of the site without the need of depositing any money. Yes, they are rare and the payout is not massive but the punters love it because they are getting a go on the betting site without spending a penny. Let's get something clear, being a new customer at an online betting site is likely to be one of the most advantageous positions in terms of free bets offers. Sign up bonuses and welcome offers are a key tool for the majority of online bookmakers to attract new players and get them to sign up.
In sports betting it's often free bets, whereas the best online casino sites usually have free spins available. That's why the value of welcome bonuses is often higher than you'd expect as an existing customer, so it pays to keep an eye on the marketplace. For the purposes of our explanations, we're going to cover the various types of bonus separately to fully explain how they work. That's because new customer bonuses can come in various shapes and sizes. The other major type of betting bonus are those given to existing customers.
