Best Odds Guaranteed (BOG) Explained: What it means and how to use it for horse racing betting

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Recently, Best Odds Guaranteed has expanded from horse racing to greyhound racing too. Because greyhound races are fast and unpredictable, odds can change quickly.

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Zero downside: Because BOG upgrades your bet if the SP is higher, there are no downsides. You get the best of both worlds. Massive upside on outsiders: As seen with White Noise, getting 50/1 early on a horse that jumps at 40/1 results in a massive £100 swing for just a £10 stake Placing your bets early means you can take advantage of Best Odds Guaranteed. That’s why I rate early offers and good early prices so highly. The times when BOG starts can be very different depending on the bookmaker.

1. Increased payouts

The Day Before / Midnight: CopyBet, Coral, 888Sport, and BetDaq. From 8:00 AM: bet365, BetFred, Ladbrokes. Picture winning big on a long shot with Best Odds Guaranteed in a multiple bet, only to find out you won’t get paid because of a maximum benefit limit. Some bookmakers cap BOG benefits at just £250, while others like CopyBet, bet365, and 888Sport don’t have a stated limit. VirginBet and Coral have a generous £50,000 cap. Bookmakers such as bet365, BetVictor, talkSPORT BET, and BetGoodwin now offer BOG on greyhounds. Full-cover bets like Lucky 15, Lucky 31, and Lucky 63 are often not included. But if you use BOG with standard multiples like doubles, trebles, or accumulators at bookies such as BetVictor or BetGoodwin, you could boost your winnings if several horses’ odds drift to bigger SPs. The main benefits of using BOG are: Reduced risk: If you like to get your bets in early for better value, BOG means you won’t miss out if the starting price ends up being higher. Convenience: Once you have BOG, you don’t need to keep checking the time or compare different apps. Increased value: You secure the best possible profit for that day. If you always use the same bookmaker just to take advantage of drifting prices with BOG, your account might get flagged. This could lead to restrictions, losing access to BOG offers, or even having your account closed.

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Out of the 26 races, the average price of the favourite was 1.83/1. The Drifters (BOG Triggered): Exactly 14 winning horses (53.8%) drifted in the market. The Steamers: Exactly 10 winning horses (38.5%) shortened in the market. In the 20:00 at Newcastle, Yorkstone was available at early odds of 12/1 with TalkSportBet and BetVictor before drifting massively to win with an SP of 18/1. Just 30 minutes later, Fickle Mcselfish was available at 10/1 early before drifting to an SP of 16/1.

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These two drifts alone generated a massive £60 BOG benefit per race on a £10 stake for those specific bookmakers. In the 14:20 at Ludlow, Borna Gem was available at massive early odds of 28/1 with CopyBet and several others, but crashed in the market right before the off to win with an SP of 11/1. Bettors who took the early price secured 17 points of pure value. If you’re betting during the biggest week of the National Hunt season, getting the Cheltenham best odds guaranteed (BOG) offer is one of the most important things you can do. But how much extra money does betting with a BOG bookie really give you compared to one without it? These are the country's top ten bookmakers for Best Odds Guaranteed promotions for horse racing and greyhound racing. I’ve considered timings, markets, multiples, CAPs, restrictions and more, so let’s get started. The clear winner when it comes to Best Odds Guaranteed in the UK is CopyBet. There is one tiny blot on their terms, and that's no BOG on greyhounds, but the rest of their offering is exceptional. Not only can you get BOG on all UK and Irish races, there is no restriction or cap on winnings, and you punters will get it in multiples, too (patents, trixies, Lucky15s and so on). That's not even the best part, because on top of all that, you can get the bet best gambling offers uk best odds from the moment that they price up the race, which means even the day before – that's something that no other bookmaker in the UK offers. Coming in a close second, with an excellent service offered, is bet365. This heavyweight’s offering is a little different. They still have zero restrictions on capped benefits, and they do offer Best Odds Guaranteed on greyhounds, as well as racing, which CopyBet doesn't. However, adding selections into multiples isn’t available, and they don't have midnight timings. Their own BOG is available from 8 AM, which is still excellent. The next two bookmakers in the list are nearly identical based on my BOG research and can barely be split, but BetVictor’s interface and usability give it the nose. They offer Best Odds Guaranteed on UK horses, Irish horses, and greyhounds, all of which can be used in multiples.

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To answer that, I looked at the 28 races from the 2026 Cheltenham Festival and compared the Opening Price (OP) with the Starting Price (SP) for each winner. Using a £10 stake per race, the results show why it’s so important to use this offer. Over those 28 races, if you had put a £10 win bet on the opening price of every winner, you would have made an extra £278.75 just from Best Odds Guaranteed. 12 Winners Shortened (SP < OP): In 12 races, the winner’s starting price was lower than the opening price. If you took the early price with a BOG bookie, you got the better odds and made a total of £278.75 more than if you had just bet at the SP.

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9 Winners Drifted (SP > OP): In 9 races, the winner’s SP was higher than the opening price. With BOG, your early bets were automatically paid out at the bigger SP, so you didn’t lose anything by taking the early price. The true value of Cheltenham's best odds guaranteed is highlighted when a horse is heavily backed throughout the day. Whilst there were no landmark gambles landed at Cheltenham this year, here are the top five races from my 2026 Festival study where BOG made the most significant impact on a £10 stake: You are mathematically better off: In almost half the races I studied (12 out of 28), the winner's price shrank before the off. Taking the early price with bet good betting apps for sports BOG was the only way to maximise returns. What separates them from the top two, however, is the BOG being available from 9 AM (later than the top two) and a £25,000 cap on benefits. And rounding off this little group of excellent UK bookmakers, just out of the medal positions, for Best bet good betting sites in the world Odds Guaranteed, is talkSPORT BET. Still relatively new to the industry, they are making up for lost time with a, quite frankly, brilliant sportsbook on their hands.

  • BetVictor offers Best Odds Guaranteed on all British and Irish horse racing events.
  • QuinnBet applies BOG to horse racing and frequently includes greyhound racing promotions.
  • Royal Panda provides the guarantee on a curated list of daily international race meetings.
  • SpreadEx offers BOG alongside its betting exchange, giving dual market access.
  • Marathon Bet includes Best Odds Guaranteed in its comprehensive horse racing product.
  • VBet promotes BOG on major racing fixtures throughout the week.

As with Parimatch and BetVictor, expect to see Best Odds Guaranteed on horse racing on both sides of the Irish Sea and greyhounds, with a £25,000 cap and all available from 9 AM. I’d like to see a few things from VirginBet that they don’t offer. For a start, they don’t offer Best Odds Guaranteed on greyhounds (they just keep it to UK and Irish racing), and the timing cut-off is only 10 AM, which isn’t ideal. That said, the limit that they put on maximum benefits from the offer is an enormous £50,000.

Bookmaker Welcome Offer BOG Included?
Bet365 Bet £10 Get £30 in Free Bets Yes
Paddy Power £20 Back as Cash if 2nd Yes
William Hill Bet £10 Get £40 in Bonuses Yes
Betfred Bet £10 Get £40 in Bonuses Yes
Sky Bet Bet £5 Get £20 in Free Bets Yes

It's as high as it gets, aside from those that offer no limit, and it is a fantastic part of VirginBet’s Best Odds Guaranteed offering. 888Sport and Coral (below) offer Best Odds Guaranteed on race day anytime. If you place a bet at 2 AM, and those odds go way out by the time you get to the race, 888Sport will give you that starting price. It’s a standout part of their service. They also have no cap on benefits, another excellent feature. No Best Odds Guaranteed on greyhounds and no option to add to multiples stops it from being higher up on this list. Coral's Best Odds Guaranteed is similar to VirginBet – the same £50,000 limit and markets offered. The benefit of Coral, however, is that their BOG is for the entire day, like 888Sport, so they have no cut-off in the morning. So why not put them above VirginBet in the rankings? Well, there is no option to add said bets to multiples. Either way, BOG any time on the race day is brilliant. Aside from the low restriction on benefits – just £1,000 – BetGoodwin’s Best Odds Guaranteed offering is outstanding. Irish and UK horse racing is covered, as is greyhound racing, and all can be put into multiples. On top of that, while they don't have a 7 AM cutoff, coming in a few hours later, it’s still better than plenty of other UK bookmakers. At BetUK you get all the races and meets – UK and Irish racing, greyhounds, and multiples – all covered as part of their BOG, which is fantastic.

  • Some bookmakers require you to opt-in for their Best Odds Guaranteed promotion.
  • Most BOG offers are automatically applied, but checking your bet slip is advisable.
  • Promotional terms may exclude certain bet types, like forecast or tricast bets.
  • The guarantee typically applies to bets placed before a specified "off" time.

The reason that it only makes it in at no.9 and no higher is the fact that you can only get the best odds from 11 AM. That said, the cap is limited to £10,000, which is pretty good overall.

  • BOG is most valuable when betting early on horses whose odds are likely to lengthen.
  • The guarantee protects against early price mistakes if the starting price is larger.
  • It provides a risk-free opportunity to take a price about a potentially well-fancied runner.
  • Combining BOG with price boosts or enhanced place terms can maximize returns.

It actually offers a much bigger opportunity on bonuses - with no restriction stated - than some of the bookies that rank above it. You can also get best odds from 9 AM on the day of the race, which is another great aspect. What keeps it from scoring higher, however, is the inability to use it for multiples, and the fact that greyhound racing isn't included either. Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds.

How many places is Coral paying in Grand National 2026?

Ladbrokes and Coral often gave the best and highest early odds on the winners. Since their early prices were already high, they rarely had to increase them to match the SP. On the other hand, TalkSportBet and BetVictor set much lower early odds. When horses’ odds got much longer later, the BOG safety net kicked in much more for these brands. Don’t pick a bookmaker just because they pay out the biggest BOG difference.

Bet types:

A large BOG payout often means their early odds were poor. The best approach is to grab the highest early odds with a bookie like Coral or Ladbrokes. If the odds get shorter, you gain a lot by locking in that high price. If the odds get longer, the BOG feature protects you by matching the higher SP. To understand how frequently the BOG promotion is utilised, we must examine the movement of winners. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Applies to bets placed on Win and Each-Way Fixed Odds markets only.